Juan Luis Londoño Arias, known worldwide as Maluma, made a radical shift in the priorities of his music career. The Colombian artist publicly confessed that he has stopped prioritizing alliances with figures from the United States market. This objective once obsessed him, but now he concentrates all his efforts on boosting the talent of his own country.
During an interview on Univision‘s All-Access program, while promoting his new studio album titled “Loco por volver,” the singer admitted that for years he had been fervently pursuing the “American dream.” “Before I was really eager to collaborate with American artists,” Maluma acknowledged, accepting that he had been “obsessed” with the idea of fitting in and consolidating himself in the English-language industry.
However, that mentality is now in the past. The Medellín performer explained that the evolution and growth of the Colombian urban scene motivated him to redefine his goals. “Not anymore, it’s the Colombian dream. That moment of always having to look toward the United States to see what’s next is over,” he stated forcefully.
Why Did Maluma Stop Seeking Duets with U.S. Artists?
For the artist, this change in direction stems from a deep family motivation and the need to maintain his identity. According to his statement, this new approach represents “my dream, that of my homeland, that of my grandparents” and is, ultimately, the grounding that connects him to reality after years of international success.
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